The Food Foundation Broken Plate 2025

05 February 2025

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🔍 NEW REPORT: The Food Foundation Broken Plate 2025 reveals concerning trends in our food environment that demand urgent action in Scotland.

The report's findings strongly align with the Scottish Obesity Alliance's key priorities and reinforce why we need comprehensive action on obesity in Scotland:

📊 Key Statistics:

- Across UK supermarkets, 37% of promotions are for unhealthy HFSS foods, with 43% of price reductions and 30% of multibuys promoting less healthy options.
- Across the UK, most deprived households need to spend 45% of disposable income on healthy food - rising to 70% for families with children.
- UK-wide advertising shows only 2% of food advertising spend goes to fruit and veg, while 36% goes to unhealthy options.
- In Scotland, children in the most deprived areas have obesity rates of 14% compared to 6.4% in least deprived areas by their first year at school.
- In England, a quarter of food outlets are fast-food shops, with higher concentrations in deprived areas - highlighting the importance of planning powers.

These findings reinforce the Scottish Obesity Alliance's calls for:

✅ Restrictions on HFSS promotions
✅ Action to make healthy food more affordable
✅ Stronger controls on unhealthy food marketing, especially outdoor advertising
✅ Better protection for young people from unhealthy food environments

The evidence is clear - we need transformative change to create a Scotland where healthy food is easy, acceptable, affordable and sustainable for all. This means taking bold action on promotions, pricing, and marketing of unhealthy foods.